MTN has again topped the Brand Africa 100 list as the ‘Most Admired and Most Valuable African Brand’. At over $5.4bn, MTN is the only African brand valued over a billion dollars.
The 2014 Brand Africa 100 rankings of the most admired and most valuable brands in sub-Saharan Africa were released on Monday at the Nairobi Stock Exchange in Kenya.
In the overall rankings, Coca-Cola displaced Nokia as the most admired brand in Africa, while MTN moved up in the admiration ranks among Africans.
“While it is nice to again be acknowledged as Africa’s most valuable brand, it is even nicer to be ranked the most admired African brand. It means that MTN doesn’t just have a spot in our customers’ pocket book, but in their hearts and minds as well.
“Special thanks to our employees who are the best ambassadors of the MTN brand. Our employees have also done very well to partner with communities through projects such as the 21 Days of Y’ello Care staff volunteer programme,” the Executive for Marketing, MTN Group, Jennifer Forrester, said.
Established in 2011, Brand Africa 100 measures and ranks the brands that consumers admire and their corresponding value.
Brand Africa 100 was developed by Brand Africa in partnership with Brand Finance, the world’s leading independent valuation consultancy.
The partnership developing the Brand Africa 100 included TNS, the globally respected consumer knowledge and information company, supported by Geopoll, the leading mobile survey platform with a database of nearly 200 million users in emerging markets, to create a unique index and ranking that recognise the most admired and valuable brands in Africa.